Campaigns · Social · Culture-led Content
When Lokah became a cultural moment in India, I saw an opening: connect the film's mythology and folklore themes to books already on the shelves at Modern Book Centre.
I built a swipe-based carousel that gave fans a clear next step. "Loved the film? Here's what to read next".The post was designed to be saved and shared, not just liked.
98.2% of views came from non-followers.
The post broke out of the existing audience entirely and reached new people through organic sharing alone. Proof that the right idea at the right moment is its own distribution strategy.
Blind Date
WITH A BOOK
(CAMPAIGN)
An experience-led Valentine’s campaign designed to spark curiosity and drive book discovery in-store at Modern Book Centre.
Storytelling
IN SHORT FORM
Wrote the script for a narrative-driven reel for Bhima Jewellery, blending heritage storytelling with a modern short-form format. The reel performed well enough to be selected for paid amplification.
AI - ASSISTED
Storytelling
I build AI-assisted reels end-to-end from writing the prompts, generating the visuals and video sequences to directing the edit so the final piece matches the brand's tone, mood and story.
The payoff: distinctive short-form content, produced faster and at lower cost than a traditional shoot.
