I'm a content strategist and copywriter who turns cultural moments into content people actually share.

 

A recent trend-led carousel I created for a bookstore hit 263K views, with 98% of that reach from non-followers. I work across copywriting, social and short-form video, backed by an MSc in Digital Marketing Strategy from Trinity College Dublin.

 

From jewellery to bookshops to real estate, I've found the voice for 10+ brands across very different audiences, built on an MA in English Literature that taught me how a good story actually works.